AIR Music Tech Releases Drumsynth Plugin

If you’re into beatmaking in the box, you may want to check out Drumsynth, the new virtual beat machine from Air Music. I actually plunked down for the $39 intro price and bought it because after 10 minutes of demo’ing I knew it would be a very efficient and creative way to make beats… especially after having used Battery 4 for the past I-have-lost-track-of-how-many-years.

Here’s what I love about it:

-It’s a synth so it’s very lightweight and there is no huge library to install
-The FM/other tech they are using for the 8 sound engines is super high quality, fat, warm, and mix ready
-Every parameter you need to carve up and customize the drum sound to fit perfectly in the mix is easily accessible
-The multiple tuning parameters add new dimensions to the drums that in the past you would need additional plugins to achieve
-A drum collection like this with 52 high quality mix ready kits would cost three times as much as this plugin is currently seeking for, so $39 is a no brainer.

I have a few nits with it, but overall I think it’s a great plugin that is going to get a lot of use in my studio.

On sale now for $39:

Extra insights: Additional insight: Like many software companies, Air has been acquired by InMusic, the mammoth tech company that is quietly buying up software and hardware companies left and right and now owns Akai, M-Audio, Alesis, Denon, and many others. InMusic is one of a handful of conglomerates that are attempting to own the music production market. Soundwide is another one. Soundwide has gobbled up Native Instruments, Izotope, Plugin Alliance, Brainworx, and others. Is this a good thing for consumers? That remains to be seen. The good news is, the music prod community is vocal and doesn’t like being taken advantage of. Just ask Waves.


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